21st century fan experience for the latest generation of supporters

More than 150 events and the same amount of lessons under our belt: strengthening our software and our team

We are continuously improving our solution and our business model, searching for ways that help us to deliver more and more value to our partners. However the most noticeable improvements in our company’s life were the number of events and their volume which started with XXI. IHF Junior Women’s World Handball Championships in the summer of 2018.

Handball fans were the first to enjoy our solution

Signing our very first partner was a milestone too that brings memories of pride in our minds, simply because it was one of the most popular and successful handball clubs in Europe, Telekom Veszprem. Shortly after start of testing our MVP in the Veszprem Arena we signed a deal with DVSC SCHAEFFLER, one of the powerhouses in the Hungarian women’s handball league. Since then we provided our service for these teams’ fans on 62 domestic and international events. Rewarding their trust in the early days of our solution, we regularly introduce our latest features on these teams’ matches as a special thank you from us to them.

We took a huge step in software development and in user experience improvement on the 2018 Junior Women’s World Handball Championships, it was the first event where we used our newly developed software, released a new Android application and lastly but not least we enabled all handball fans countrywide to cheer for the Hungarians on the court. In the second half of 2018 and in 2019 we were already supporting fan entertainment on both women and men national team matches. In May we reached the top of handball in Hungary and provided our solution on the EHF Women’s Champions League Final Four, organised by the Hungarian and European federation. This meant that fans not only in Hungary, but from Russia, France and Norway were able to post their selfies to the giant screens of Papp László Arena in Budapest. The cooperation was a huge success, involving thousands of fans around the world. Many special photos coloured up the event and the social media channels too, the team of Metz even learned that a seal was rooting for their victory alongside many fans.

Stepping up our game in football and on world events

Our partners’ and their fans’ satisfaction in handball opened the doors for us to test and improve our solution in football too. Our cooperation started with DVSC in 2018 and was followed by interest from the Hungarian record champion Ferencvarosi TC and MOL Fehervar FC, as a result of which the supporters of all these teams had their chances to enjoy Seyu’s solution in the past months. Beside the EHF Final Four event other world events organised in different sports were perfect for scaling our solution. For the 2018 UWW Wrestling World Championships we had our iOS application released, on this event selfies were posted from Germany, USA and Russia too. Fans similarly loved our solution on the ICF Canoe Sprint World Championships and on the FIE Fencing World Championships. Summarizing our activities on the Hungarian sport market, in little less than two years we displayed over 22.000 fan selfies on events and in social media, our content organically reached 2.641.000 users on Facebook as a result of 128.000 user interaction. Placing these numbers in a context that we managed to do this with only 4.600 followers on our official page. (There are 5.7 million Facebook users in Hungary.) 

European market and positive feedbacks

The international events where our solution was available proved that Seyu resonated just perfect with fans and clubs outside of our test market too. Our target audience is simply limitless regarding geographics as fans love to show their beloved clubs and players their devotion everywhere in the world. On the other hand clubs and sport organizations are always open for a solution which helps them generate additional revenue by expanding their marketing portfolio and tapping into the spending power of remote fans either as part of loyalty marketing campaigns or by charging them for posting their selfies. Last autumn we started to visit some of the biggest events in football business such as the World Football Summit, Future of Football Summit and SPOBIS where we were able to get some feedback from the experts of top European football clubs. During these events we developed direct communication channels with clubs on the forefront of internationalisation and digitalisation. On top of all, the Global Sport Innovation Center by Microsoft which has a role of technological advisor to clubs like Real Madrid, Getafe CF, Real Sociedad and LaLiga itself, found that our solution is one that holds tremendous value for the XXI. century football industry and elevated our humble startup amongst its members.

For the international market we developed numerous sales concepts for our partners: for example, with Seyu’s solution the average six minutes added time advertisement period could generate over €20k revenue per match or even the already sold perimeter commercial platforms could deliver additional revenue in similar extent. Our goal is to secure partnerships with five clubs in three different countries and build on that foundation our international expansion. Our cloud based solution is automated in 98%, the remaining 2% human involvement comes from the reassurance of a content vetting system. The next step is further developing our AI assisted vetting system for a smoother, faster service that would see vetted and branded fan selfies posted in under 10 seconds after entering our system, reduced from the current 16 to 19 seconds.

A helping hand for the Spanish football struck by the coronavirus: ‘From good-to-have to must-have solution’

Out of hundreds of startups Global Sport Innovation Center by Microsoft has selected Seyu amongst
16 (!) startups offering innovative solutions that can provide significant help for the clubs of LaLiga Santander and the league itself in minimizing their loss, and in their rebuilding activities during and after the crisis. Just like everyone else, we will try to do our best to help people, businesses and sport associations.

Seyu is an IT solution that helps sport industry partners to generate more revenue on already sold commercial surfaces by building a desired emotional bridge between brands and fans. Executing this in a way that enables sport organizations to tap into the huge spending power of remote fans while generating a new kind of consumer data and accelerating their MARKETING-PR-CSR communications. Seyu is an easy to implement, 150+ events proven, AI assisted solution which is using sport industry partners’ already existing IT infrastructure to allow fans around the world, through a moderated channel, to post their photos on to the LED boards and other screens in the stadiums on matchdays, and share them instantly on social media in branded frames.