21st century fan experience for the latest generation of supporters, Seyu’s journey of becoming a solution that offers tremendous value for clubs
Time travel and a peek behind the curtains: how did it begin and where Seyu is heading to
“One of the most promising startups in the sport industry” – described our humble startup the editor of sportsmarketing.hu in an article. “20 startups to watch out for in 2020” – placing us in the spotlight in German the Hype Sports Innovation in its SPOBIS special edition magazine. Industry responses such as the above mentioned have enormous importance in any company’s life, we always listen closely to the feedback of our partners, potential partners and industry experts and we not only take extra motivation out of it but drive our business forward in a way that we can prove the utmost value for sport industry partners.
In the past two years we were consciously and tirelessly building our solution, our company and even ourselves up to always be able to take the next step on the journey of becoming a startup that can deliver tremendous value for sport industry partners Europe wide and globally. Besides keeping one eye on the destination and one on the road, it is good for companies and often advised to look back and revisit the goals that they reached and obstacles that they overcame to be reminded of the valuable lessons learned.
We weren’t short of ambitions and milestones either, not like much changed with us in that sense for today. We took the opportunity of looking back how things started with Seyu, how we got from long lonely nights of working to providing our service on world events in sport or how we got on the maps of European top football clubs and Global Sport Innovation Center by Microsoft, from our MVP to implementing AI in our solution and reaching the hearts of 2.6 million sport lovers with our solution hand in hand with our partners.
The lovechild of sport and technology
No matter if we look at US garage companies that became tech giants or family owned little businesses that grew to become European conglomerates, there is one thing that unites them: a unique idea that delivers value to many. Naturally the first steps of the building are always dependent on the expertise of the founders, their professional careers and their empirical knowledge gained through experience. It wasn’t much different in the case of Seyu either, we were first united by sport and later acquired knowledge in IT and sports marketing.
We were keen on combining our passion in these fields and to deliver value for many sports loving individuals around the world, such as we are. The idea came to us during watching a football match: the broadcasting camera was regularly showing happy fans in the stadium cheering, waving and smiling as they saw themselves on the giant screens in the arena. We started to think and pose questions like what if there would be a solution that enables fans to become part of their beloved teams’ matches on their own standards, in moments when they would love to be part of the match day show? How could fans say hello to the players and other fans in the stadiums with a selfie or message from anywhere in the world? Is there a solution out there already for this pain point?
There and then we laid down the basic concepts of our solution that since gave us and keeps giving us busy days and a great amount of joy. We are extremely happy to share all our tears and blissful moments with fifteen other sport loving colleagues at this stage and work for the greater benefits of our sport industry partners.
The goal: providing a match day experience for remote fans who are often over 99% of the whole audience
We started our work with a thorough market research, as finding validation for any good idea must start with knowing the target market inside out. We divided our focus between two fields, one was to see if there is already a solution that huge football clubs with an international fan base use to allow their fans to actively cheer for the team and become part of the match days. The other segment in our scope was the actual size of the market where we learned that we are talking about an extreme number of fans in front of TV broadcasts, 95 – 97% of the whole audience of top sport events are remote fans. For example, the last football World Cup final was watched by 78.000 fans in the stadium and 1.1 billion watched it on television or on streaming channels, meaning that 99.9% of the whole audience were remote fans.
Then we placed even more focus on the fan engagement segment of the sport industry and discovered that we found a niche on the market which was already open for digitalisation. At this phase we pinpointed the solution that we wanted to bring to live: a tool that could give an opportunity for all sport loving fans around the world to become part of their beloved teams’ matches with their supporter photos and motivating messages through a secure, reliable channel. No matter where they are in the world at the time of the matches, they can take selfies, add personal messages and post them on to the led screens in the stadiums with our help.
More than a fun activity: essential marketing tool for sports clubs and brands active in sport
Gifting the remote fans with a unique way of match day involvement we delivered value for only one stakeholder of the many in the sport industry, so we had to think about how we can add value to the lives of clubs and brands. From a sports business point of view our solution delivers much much more than meets the eye at first. Improving the in stadia match day entertainment of fans by displaying hundreds or thousands of gleeful supporter photos around the pitch only one of the many added values.
Seyu is a new marketing channel that supports a wide list of sales activities focusing on all consumers. Loyalty marketing or even sales increasing campaigns could be devised with the assistance of our solution. Our partners can further tailor their marketing strategies based on analytical reports that we deliver for them by extracting information from fan selfies such as the popularity of merchandise, consumer behaviour or even supporter chants likeability. In the same time Seyu takes the risk out of user generated content (UGC) for sport industry partners and allows them to share moderated, high-engaging, fan-generated, branded social media content on their sites. Fan selfies are proving to be a well-liked, high rates of activity delivering content on our partners’ channels.