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Deal-Announcement Blue united-Seyu

Seyu, a European real-time, fan engagement, photo sharing solution, announces Blue United Corporation as its Official agency in North America and Asia

New York, Tokyo, Budapest – Hungary – June  8, 2021. Seyu and Blue United Corporation announced today the kickoff of the collaboration between both organizations. Blue United will become Seyu’s Official agency in North America and Asia; and Blue United HQ in New York will serve as Seyu’s HQ in North America.

Seyu is a real-time, fan engagement, photo sharing solution that allows fans everywhere in the world – in-stadia and in front of their TVs – to take selfies, add motivating messages to them and post them on to all digital platforms in the stadium, via a moderated (!) channel. While right holders, such as clubs, federations and esport teams, benefit from the collected fan data and market intelligence, and provided with a new source of revenue either via the added commercial platforms that they can monetize through sponsors or by selling VIP match day photo experiences to fans.

Among Seyu’s current clients are CD Leganes (LaLiga), Wasps Rugby, Telekom Veszprem, NK Maribor, and PAOK FC. Fans around the world also had a chance to enjoy Seyu’s solution on the recent UEFA U21 EURO Championship and FIBA 3×3 Olympic qualifier tournaments, just to highlight two from the nine world events where Seyu already made fans happy.

Seyu was also recognised by sport industry professionals on numerous occasions in the past months. The sport tech startup has been awarded as one of the Top 16 sports tech startups worldwide by World Football Summit, secured #1 spot domestically in Get in the Ring in 2020. This year also started on a high for the fan-engagement solution as their activation with Vodafone was Top 3 in the ESA (European Sponsorship Association) Awards under €1 million sport sponsorship category activation and only recently EuroLeague Basketball listed Seyu amongst the privileged nine startups who will compete for the final victory in the FanXP Innovation Challenge.

“Stadiums, where many fans gathered, were the place to engage; however, due to the pandemic, we have lost that privilege, now we all have been working hard to find the new way to keep engaged with our fans, and technology has been playing a big role in this movement,” said Takehiko Nakamura, President and CEO of Blue United. “Within this, sharing photos sounds very simple; however, when you see how Seyu has already built its credibility around the world to help Rights Holders to enhance engagement and generate new revenues, we feel excited to be its partner in the 2 key markets – North America and Japan – and we promise to continue to strive for our client’s success.”

“Sport and esports organizations are currently looking to find new ways to engage with their audience globally and to generate additional revenue”, said Javier Sanz, VP of Business and Legal Affairs of Blue United. “We believe that Seyu’s technology and expertise can be the right fit for those organizations, after they have proven their concept and solution successfully with powerhouses such as UEFA and FIBA, among others”

“We are extremely pleased that Blue United will be our ally in the next exciting chapter of our company’s journey, our global expansion to make millions of fans happy with Seyu. When it comes to industry knowledge and credible representation of our rapidly scaling enterprise in North-America and Asia, I believe we found the best possible partner. Looking forward to our collaboration.” said Tom Vecsernyes, CEO of Seyu “”

 

About Blue United Corporation

Blue United Corporation is a business development, marketing, and PR agency with offices in New York, Massachusetts, Tokyo and Nagano, serving clients in North America, Asia, Europe and South America. With a vast experience in International expansion and business development, Blue United Corporation, focuses on elevating brands on a global scale and help them on expanding internationally (business development and expansion, PR/Communications, social media, marketing, etc.), owns and manages the only football professional tournament between club teams that are part of the Pacific Rim Region (Pacific Rim Cup), and is the owner of esports Blue United eFC, current Asian champion of FIFA.

Pacific Rim Cup: https://www.pacificrimcup.com, Top 10 Best International Sporting Event of the Year SPIA Awards in 2018 and 2019.

Blue United eFC: https://www.blueutd.com/efc/en/,  the first professional eSports FIFA-focused team in Japan, founded in 2017.

Furthermore, Blue United renders legal advice to clients in the international landscape, and designs and executes the organization of major events and activations.

Client history: Kashima Antlers, Sevilla FC, Matsumoto Yamaga, Yanmar, Under Armour, JLeague (SHC), Omiya Ardija and the Pacific League Marketing (holding that represents the commercial interests of 6 teams of the Japanese Baseball League), among others.

To learn more about Blue United Corporation, please visit: https://blueutd.com/en/.

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